Nike Signs Colin Kaepernick To New Endorsement Deal, And Caucasions Are Angry

Before I officially get started with this story I wanted to educate any and everyone who reads this post about how African American Veterans were treated since Caucasians are crying about the disrespect towards Veterans and those who died. 

From the end of the Civil War to the years following World War II, thousands of African Americans were the victims of lynchings and other forms of racial terror in the United States, often in violent and public acts of torture that traumatized black communities throughout the country. The terror and violence of the lynching era profoundly impacted race relations and shaped the geographical, social, and economic conditions of African Americans in ways that are still evident today.

No one was more at risk of experiencing violence and targeted racial terror than black veterans who had proven their valor and courage as soldiers during the Civil War, World War I, and World War II. Because of their military service, black veterans were seen as a particular threat to Jim Crow and racial subordination. Thousands of black veterans were assaulted, threatened, abused, or lynched following military service.

The disproportionate abuse and assaults against black veterans have never been fully acknowledged. This report highlights the particular challenges endured by black veterans in the hope that our nation can better confront the legacy of this violence and terror. No community is more deserving of recognition and acknowledgment than those black men and women veterans who bravely risked their lives to defend this country’s freedom only to have their own freedom denied and threatened because of racial bigotry.

You can read the full and complete story by clicking here. 

THE STORY

The new ad, which Kaepernick shared on social media Monday afternoon, features the message: "Believe in something. Even if it means sacrificing everything."

Nike signed Kaepernick in 2011 and kept him on its endorsement roster over the years. The company had not used him in the past two years.

"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," Gino Fisanotti, Nike's vice president of brand for North America, told ESPN.

Other athletes in the "Just Do It" campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James.

"We wanted to energize its meaning and introduce 'Just Do It' to a new generation of athletes," Fisanotti said.

Fisanotti said the new version of the campaign is meant to specifically speak to 15- to 17-year olds.

Kaepernick's protests of racial injustice -- which began in August 2016 with sitting and later kneeling during the national anthem -- launched a movement across the NFL. No team signed him as a free agent in 2017.

Despite the disgusting racially charged attacks, congratulations Colin Kaepernick and continue to remain humble. The "flag" was never meant for us to began with. So why respect something that never respected us?